I’m Samia Barj

Exploring the Mind, Language & Inner Balance

About me

Real success isn’t about reaching the top — it’s about feeling whole while you rise.

My story began in 2003 at Etihad Airways, where leadership meant more than managing systems — it meant understanding people. From answering the first client call to leading hundreds of employees, every step taught me that true achievement comes from the energy we awaken in others.

After two decades in corporate leadership, one truth became clear: fulfillment isn’t measured by titles, but by how empowered, inspired, and joyful people feel under your guidance. That realization reshaped my path — from leading teams to elevating lives.

Today, through the lens of Neuro-Linguistic Programming (NLP) and Life Coaching, my work is dedicated to helping individuals rediscover their inner abundance — in health, relationships, purpose, and peace. I believe happiness is not a goal; it’s a vibration we align with when we choose awareness, gratitude, and self-trust.

Every person carries infinite potential. My mission is to help them remember it, embody it, and live it — fully and joyfully.

Because abundance isn’t something we chase. It’s something we activate.

Professional Timeline

2003 – Began the Etihad Airways journey, where leadership revealed itself as responsibility, not authority.

2005 – Promoted to Team Leader; cultivated a culture of precision, empathy, and growth within the Contact Center.

2008 – As Performance Improvement Manager, championed staff development programs that unlocked hidden potential and confidence.

2009 – Pioneered the Women-Only Contact Center — an initiative that evolved into a global model for inclusion and cross-cultural collaboration.

2015 – Led and mentored over 380 employees, empowering each to design their own success story.

2017 – 2023 – As Staff Travel Senior Manager, guided operations and policies supporting more than 20,000 employees, ensuring every journey reflected care, purpose, and people-first values.

2025 – Embarked on a new milestone: pursuing a PhD in Neuro-Linguistic Programming (NLP) — bridging neuroscience, communication, and human potential to deepen the art of transformation.

A New Chapter

After two decades of nurturing growth in others, a new calling emerged — to empower individuals beyond their professional roles.

Today, through NLP research and Life Coaching, this journey continues — helping people activate their inner abundance, elevate self-belief, and live in alignment with their highest potential.

Because empowering people isn’t just a profession — it’s the purpose.

Researcher in NLP, host of Istikana Talks, and on a journey to empower minds and hearts. Discover my story, signature moments, and programs designed to inspire growth and self-awareness.